A great website does not only mean making it visually interesting — it is also about the user experience one could have while visiting and navigating it. Don’t frustrate your visitors with the amount of load time, annoying pop-ups, or difficult user-interface that your website has. They won’t come back if you keep complicating things for them.
Make good lasting impressions for your potential audience and customers by improving your website usability. Here are some simple tips to help you design a user-friendly site for your business.
- Be clear about what you offer. Don’t confuse your visitors with too much jargon in your content. When creating content, you must be straightforward and concise on what you sell. You should also be clear about what you sell by using keywords. Highlight or underline the keywords or links to let the visitors know that what they are reading is important. In this way, your visitors would know your brand and build trust in your brand.
- Use photos that will not distract your visitors. Use high-quality images and make sure that they are related to your website’s content. Prevent yourself from using generic stock images that have been often used by many other sites. Aside from these, do not overcrowd your website by using too many images.You should also be watchful in using animated imaged and avoid putting low-quality photos, especially those images with text, on your site. These may distract your visitors and may impact the speed load that your website could have.
- Your layout should be simple and easy to follow. Users should be able to browse through the site easily. It must be user-friendly. The sitemap should be simple and the sub-navigation should be related to the main navigation option. Placing the logo at the top left corner or your website would also contribute to let your audience identify your site easily. This logo shall also link the visitors to the homepage so that they’ll be able to go back to it wherever page they are on the site. Adding a search bar would also be convenient for visitors to find what item they are searching for.
- Include contact information. Don’t forget to put your contact information on your website. In this way, your potential customers would be able to easily contact you. Try to add a phone number, email address and business address so that they will have lots of ways to reach you. Visitors would also like to visit your social media accounts so don’t forget to put social media icons that would link them to your pages.
- Make it mobile-friendly. Your website should also be responsive when it comes to personal computers, tablets, and mobile devices. As more than half of the world today uses smartphones, it is given that users would want to check out points on how to go through a mobile-friendly website. This would help you in garnering visits and gaining potential customers.
If you want to know more about website design, don’t hesitate to comment or leave us your message. We’ll be happy to help.