Whether your business is small, it is still a business. Marketing is very important when one wants to promote or make their business known. Marketing may be defined as the business of promoting and selling of services and products. Many marketers have come up with so many ways on how to accomplish and how to advocate their business. They use posters, billboards, flyers and publish them in the newspaper as well. But with the technology that we have today, many businesses and marketers are going online and using the Internet to promote their stuff as this is now considered as a powerful marketing tool.
When it comes to small businesses, social media marketing can be of great help. When we talk about social media marketing, it can be interpreted as the process of getting attention or traffic through the use of different social media platforms like Facebook, Twitter, Instagram, LinkedIn and many others. These different social media platforms become very effective as a marketing tool for businesses because of its trend and popularity and also because how it can create a wave effect. With the use of social media, it is easy to interact with others and this is what small businesses see as an important marketing strategy. It can reach thousands of customers in just a short time and with less effort. If you’re still not convinced, here are some of the importance of social media marketing to your small business.
- Social media marketing is productive in relation to its cost. Talking about cost effectivity, social media marketing is at the top. This is because it is open for every business and you may not necessarily need or spend so much money for its maintenance.
- Social media marketing is also a great tool if you want to reach your targeted audience. Just imagine, not spending too much money but surely that you will reach thousands or even millions of audience within just a short period of time and with just minimal efforts. Take a look at how many users does each social media platform has. Like Facebook, there are about 1.86 billion monthly active users by the end of 2016 so how much more now, 2 billion? Twitter has about 330 million users in just the third quarter of 2017 and about 467 million LinkedIn users. Given this statistic, you can really reach many audiences for your business.
- Social media marketing helps in building branding to your business. Through posting and creating a worthy content or a simple quote will help build a good reputation for your business. Just put effort on to it and be consistent and you will surely make a name for your brand/business.
- Talking about business exposure? Well, social media marketing will help you do that. With the help of social media marketing, there may be even other professionals that would want to connect with you who are in the same industry and who knows when you have established a connection, you may be gaining referrals as well.
People who manage or owns a business knows that in order to make money, one has to spend first. Running such business may be expensive but with proper marketing, everything will be alright. As a small business owner, considering effective and efficient tactics is a must and with the use of social media marketing, even small business can reach their business goals.