In this digital age, it’s almost a common knowledge that social media is an effective and efficient tool in marketing. We have already discussed the benefits of owning accounts on certain platforms such as Facebook, Twitter, Instagram, and Snapchat in business. And now, it’s time to tackle the proven benefits of having a LinkedIn account for the sake of your brand.
Professional marketers have established their brand through LinkedIn indicating how this platform has been one of the powerful marketing tools you could ever have today. LinkedIn may not create friendships but it helps you build connections. This shows how the platform has changed the meaning of marketing as well as networking.
Keep in tune with business professionals in your niches and experience LinkedIn’s marketing benefits. Here are some of them:
1. Increased brand awareness and reputation.
Just like other social media platforms, LinkedIn is an ideal medium to improve your online presence. However, since other platforms are more likely to aim for the audience and customers’ interaction, this differentiates LinkedIn from other social networks. The fact that LinkedIn is a hub full of professionals (wherein two professionals join the community every second) gives you a great opportunity to network with people in your niche.
Small businesses even get the chance to stay connected to the big companies in the industry. With a positive worth of mouth, LinkedIn helps small businesses to build relationships with big companies that can be very beneficial for them.
2. Position yourself as a leader and influencer in your niche.
LinkedIn has tools where you can position yourself as the leader in your industry. Aside from having improved personal profile, this gives you an authority to answer queries in LinkedIn communities. Moreover, LinkedIn also helps you identify other influencers in the industry.
3. Increased sales and generating leads.
Members of the LinkedIn community help you in increasing sales. Through connections and networks that you have made in the platform, expect to see improvement in your sales and leads. Since LinkedIn has advanced search features that help you find a correct audience, you can find prospective clients and send them personal email invitations helping you find leads easily.
4. You can join LinkedIn groups.
As mentioned before, you can respond to queries in LinkedIn communities as a leader in your niche. LinkedIn groups are particularly self-selected and that will help you share more of your content and ideas to the right people. It’s also easy to find the right groups matched for your niches since their advanced search tools allow it.
And since most groups on LinkedIn are not open groups anymore, it’s important to fill out your personal LinkedIn and company profile.
5. It’s Free!
Sure there is premium membership on LinkedIn but it still provides free advertising for your content. You can self-brand and showcase all the work that you have to encourage more clients for your business here on LinkedIn.
Boost your online presence and be one of the leaders in the industry. Check out more social media marketing benefits here.